Leading Northwest Sports & Outdoor Retailer Shortens Name From 'G.I. Joe's' to 'Joe's'
Recognizing their evolution into a top quality store with prestigious brands and the highest quality merchandise, G.I. Joe's has dropped the G and I from their name. The change to a shorter name coincides with the company's 55-Year Anniversary and the simultaneous openings of new stores in Bellevue, Washington and Kirkland, Washington.