PPA Recruits Paddlesports Veteran Joe Pulliam to Engage Industry in Moving Forward with Boating Safety and Cooperative Marketing
The Professional Paddlesports Association (PPA) announces a partnership with paddlesports industry veteran Joe Pulliam, co-founder and former CEO of Dagger. Pulliam is working with the PPA to engage the industry in boating safety programs including the development of voluntary manufacturing standards, and helping launch the industry-wide cooperative marketing program.