WSA Show Bolsters European Buyer Presence With Key Outreach Programs
The WSA Show, the largest and most comprehensive marketplace for the global footwear industry, has worked closely with European buyers over the past year to define key needs and create new programs for building relationships between WSA exhibitors and European buyers. The resulting initiative, led by WSA’s Retail Relations team headed by Celeste Boehm, director of Retail Relations, helps detail buyers’ requirements, such as price points, footwear categories and target consumers, and then identifies brands and manufacturers that meet the requirements and facilitates on-site meetings with WSA exhibitors.