Backcountry.com Signs Freeskier Ian McIntosh to Pro Team
Canadian all-star brings his reputation for race-inspired speed and technical finesse to the Backcountry.com athlete roster.
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Keith Cozzens, Verde PR & Consulting, keith@verdepr.com
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BMC Switzerland Signs Triathletes Uli Brömme and Mackenzie Madison
Brömme and Madison bring versatility and added strength to BMC’s athlete roster and triathlon presence.
BMC Switzerland Signs Para-Cyclist Steven Peace
2012 London Paralympic Games competitor joins BMC with sights set on UCI World Rankings
Stromer Introduces ST1 e-bikes To U.S.
High-end brand launches new, stylish, pedal-assisted electric bicycles with exclusive giveaway of Elite model
Heitmann and Riley To Lead Marketing Efforts at BMC Switzerland
Internal promotions will bolster global and domestic high-level strategy and increase brand awareness for premium cycling manufacturer