Jake Lah, the founder of DAC Poles, may dislike camping—but his genius with aluminum has turned him into the wizard behind many of the world’s best outdoor shelters.
Polartec’s NeoShell and eVent took the hardshell scene by storm more than a decade ago—only to be outshone by proprietary versions of the same stuff. Can these brands mount a comeback?
To become more sustainable, the outdoor industry should make less gear. But can brands battle their own bloat?
The coronavirus is wreaking havoc on the outdoor industry’s typical timelines—and “normal” looks to be a long way off. Here’s how the domino effect will change the manufacturing and retail calendar for years to come.
Like nature, the outdoor industry needs change, renewal, and adaptation—and disruptors to challenge and supplant the way we do things. Here’s a peek into what’s coming around the bend. Because under the law of evolution, if you don’t adapt, you don’t survive.
A 40,000-foot view of the key topics from last week’s trade show
Everyone knows Amazon—or thinks they do. But most shoppers and even retailers misunderstand how this gargantuan marketplace really works. We deconstruct 8 common fallacies.
Terramar was the first outdoor company to make silk baselayers, and it’s still pioneering new performance technologies. You could be forgiven for not knowing: this brand doesn’t make a lot of noise, just a lot of good products.
It’s not rocket science: If brands hope to sell to women, they should sponsor female pros.
With sophisticated Asian factories and Amazon, it’s easier than ever to launch a low-cost gear brand. Are companies that prioritize price over innovation a boon to the outdoor industry—or a threat?