Outdoor Industry Association® Expands Educational Opportunities for Outdoor Retailers by Bringing Outdoor University® into the OIA Family of Benefits
Frank Hugelmeyer, President of Outdoor Industry Association (OIA), announces the incorporation of Outdoor University into its portfolio of educational events. Outdoor University provides experiential outdoor training events to outdoor industry retail sales associates. Integrating Outdoor University under the OIA umbrella provides the opportunity to expand specialized retail training experiences to a wider audience. OIA has contracted with Ken Barmore to manage and expand the programs to the northeast and southeast in 2006 and to develop an action plan on how to expand the concept nationally.