Author

Kristin Carpenter-Ogden

Kristin Carpenter-Ogden is founder and CEO of Verde Brand Communications, one of the leading agencies in the outdoor recreation and lifestyle industries. Verde’s results and strategic approach to content development and positioning drive discovery, emotional engagement, and conversion for client brands with their respective target consumers. Verde has offices in Durango and Boulder, Colo., as well as Jackson, Wyo. Kristin is also the host of the Channel Mastery podcast, a show and community that present solutions to specialty brands and retailers intent on being remarkable to today’s omnichannel consumer. Learn more at www.verdepr.com and www.channelmastery.com.

My Stories

Retailers

Special series: The biggest threat to outdoor specialty retail, Part 2

Learn how to battle the anonymous 3P (third party) sellers on Amazon that are eroding your brand equity and stealing sales from your trusted partners.

Kristin Carpenter-Ogden Nov 27, 2018

Retailers

Special series: The biggest threat to outdoor specialty retail, Part 1

Anonymous 3rd party (or 3P) sellers on ecommerce platforms— which don't adhere to MAP, don't honor warranties, and don't reflect the specialty nature of the brands — are brick-and-mortar's biggest competition. This special podcast series will teach brands and retailers how to fight back.

Kristin Carpenter-Ogden Nov 19, 2018

Lawmakers