Kristin Carpenter-Ogden is founder and CEO of Verde Brand Communications, one of the leading agencies in the outdoor recreation and lifestyle industries. Verde’s results and strategic approach to content development and positioning drive discovery, emotional engagement, and conversion for client brands with their respective target consumers. Verde has offices in Durango and Boulder, Colo., as well as Jackson, Wyo. Kristin is also the host of the Channel Mastery podcast, a show and community that present solutions to specialty brands and retailers intent on being remarkable to today’s omnichannel consumer. Learn more at www.verdepr.com and www.channelmastery.com.