Patagonia names new CEO
Ryan Gellert, who has presided over the brand’s business in Europe, the Middle East, and Africa, will now run the company
Author
Kristin Hostetter
Hostetter is the editorial director of Outside Business Journal. She served as BACKPACKER’s gear editor for 22 years, and is the author of four books: Backpacker’s Complete Guide to Outdoor Gear Care and Maintenance, Adventure Journal, The 10 Essentials of Outdoor Gear: What You Need to Stay Alive, Don’t Forget the Duct Tape, and The Tent and Car Camper’s Handbook. She has appeared as a gear expert on many national TV shows including TODAY, The Early Show, and The Martha Stewart Show.
Hostetter is also a co-founder of the Plastic Impact Alliance, a consortium of outdoor companies dedicated to reducing their use of single-use plastic.
My Stories
VF Corporation makes its annual diversity report public for the first time
The parent company of Smartwool and The North Face has decided to make internal data about its diversity and inclusion practices public.
Jimmy Chin says "Make a damn plan to vote"
Chin, a host of other athletes, and Protect Our Winters created a two-minute stoke video about voting this November.
Straight Talk with Rich Hill of Grassroots Outdoor Alliance
Sit in on a video conversation about how independent retailers are coping with the pandemic, new Grassroots Outdoor Alliance tools designed to support retailers and brands, and why pro deals proliferation is killing our local gear shops.
Former president of Smartwool, Mark Satkiewicz, dies at age 51
Satkiewicz was a gifted athlete, an inspiring and passionate leader, a champion of women, and mentor to many.
Editor’s Note: Hard Truths
Confronting racism in the outdoor industry starts at home.
Action alert! Take 5 minutes today to protect public lands
In just a few clicks, you can email your state representative urging their support of the Great American Outdoors Act
Interview with Robin Thurston, CEO of Pocket Outdoor Media
"I believe that a run, a climb, a hike, or a day skiing can change your day and change the world."
Straight Talk with Teresa Baker
Sit in on a video conversation about the surge in interest in Baker's Outdoor CEO Diversity Pledge, how it could reshape the outdoor industry, and how your company can lean in.
OIA announces new board members
One returning and four new directors will resume their three-year terms at the end of June.