Lee Hart

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Championship skier and award-winning avalanche safety educator endorses iON cameras for their exceptional performance in challenging outdoor conditions.

Inversion lens promises optimal contrast in industry’s first scratchproof mirrored lens

Optic Nerve will be part of the first-ever attempt to bicycle across the Antarctic to the South Pole as the official goggle and sunglass of Cycle South, another foray to the poles by renowned polar explorer and longtime Nerve Champion, Eric Larsen.

US Olympic kayaker turned whitewater park builder Scott Shipley has been awarded his second Best of What’s New Award from the editors of Popular Science for innovations in whitewater park construction.

Optic Nerve, the independently owned manufacturer of high-performance eyewear, launched a new website at http://www.OpticNerve.com that reflects the company’s longstanding reputation for innovation and philanthropy

Optic Nerve is kicking off its support of the Colorado High School Cycling League with an online sale designed to raise funds for the statewide mountain bike racing organization.

Leisure Trends Group was named to Outside Magazine’s fifth annual “Best Places to Work” list. Leisure Trends was ranked 42nd out of 100 selected companies.

New, performance-packed sunglasses range in price from $49 - $79

Innovators in whitewater course design see synergy with athlete who is writing new chapters in the evolution of whitewater.