Not your average cooler company
Frustrated by camping trips spent trudging between his car and campsite, RovR's inventor built a feature-rich cooler that makes holding ice seem like an afterthought.
Author
M.T. Elliott
M.T. Elliott is a runner, cycling advocate and gear nerd with a soft spot for pockets of wild that survive in cities.
My Stories
A new phase for YETI
YETI grows into new product categories and expands its existing line.
Gear Trends: Next season's insulation goes beyond the bird
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Gear Trends: Performance footwear gets tougher, cozier for 2018
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Gear Trends: Lifestyle apparel pushes the limits of functional fashion
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Next year's shells bring more breathable innovations
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2017 Tents offer shelter and an opportunity to socialize
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Healthy trail eats that pack more nutritional value, flavor
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Gear trends: Tents of '17 are all about versatility
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INFOGRAPHIC: Get to know the millennial market
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