If the social platform is a virtual public square, as Mark Zukerberg has proclaimed, it’s one that’s rife with hate, lies, weaponized disinformation, and—in the virtual metaverse—a starkly anti-outdoor worldview. Now that its value as an advertising partner has changed the calculus, it’s worth asking again: Is Facebook simply too toxic for business?
REI’s ever-expanding ambitions have earned it plenty of fans—and critics—as it’s grown to dominate the outdoor industry. But many feel the retail giant has been made vulnerable by its own hubris. And now that the pandemic has rocked its fortunes, we’re faced with an uncomfortable question: What if the $3 billion co-op isn’t too big to fail?
How will the resorts, mountain towns, retailers, and gear-makers fare in this winter of COVID? We go deep.