Mavis Fitzgerald

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MIPS AB, a leader in helmet safety technology, has hired Backbone Media to manage its public relations and communications.

The U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding, has extended its partnership with ski sock manufacturer SmartWool, for an additional eight years, as its official sock provider.

. The Smartwool Trail Collection features smart trail-worthy details in fit and function while maximizing the benefits of Merino wool.

SmartWool LLC recently announced the internal promotion of Amy Beck to vice president of sales for the U.S. market.

SmartWool recently announced its 2011 charitable donations, which includes 30 organizations non-profit organizations around the country ranging in size and subjects from responsible environmental stewardship, outdoor education programming to bike com

As the original pioneers of Merino wool in the outdoor industry, Smartwool continues to pair their mastery of Merino fibers with innovative designs. The 2011 Performance sock collection is the newest testament to that revolutionary combination.

SmartWool Corporation has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. SmartWool will partner with Backbone to oversee media communications and promotion of its product lines and events.

Proving an ideal fit with the outdoor community, Veramonte Winery was a the premier sponsor of the Everest Awards at the Teva Mountain Games