MT Elliott

On beer, bears, explosions, being different in a highly saturated market, and why he’s content with being second to YETI

What if your rain jacket could retain its DWR infinitely without the use of PFCs, chemicals, or water? Could this be the panacea the outdoor industry has been looking for?

The recipients of the Outdoor Inspiration Award for Lifetime Achievement, the pioneering couple has pushed Burton, snowboarding, and our entire industry to higher heights.

At a time when other established European brands are pulling out of the U.S., Salewa is jumping into North American specialty retail.