From the heritage of the 574, New Balance introduces the 574 Clips Collection. This staple New Balance silhouette is crafted into a new innovative style, which continues to inspire the blend of design with function. While the 574 silhouette’s heritage will remain, New Balance will debut an innovative marketing campaign to support the launch of the 574 Clips Collection which will mark the first campaign from New Balance Lifestyle’s agency of record, Mother New York.
New Balance announced today that Health magazine has named the New Balance NBx Burnout Tee a “2009 America’s Healthiest Fitness Award” winner for Best Top.
Boston-based New Balance announces the addition of Chris Passarell as Senior Marketing Manager Global Sports.
In a recent survey of U.S. consumers conducted by the Reputation Institute and the Boston College Center for Corporate Citizenship, New Balance earned a rating of 73.13, placing it 23rd on the CSRI 50 – a list of the most Socially Responsible Companies in the U.S. – and was the only sporting goods brand to appear in the top 35.
New Balance continues its commitment to evolving the company's Lifestyle category this fall by announcing two Creative Directors and the hiring of renowned branding and advertising agency, Mother New York.
Boston’s most at-risk children and families will receive critical nutrition care and counseling thanks to a $1 million grant over the next three years from the New Balance Foundation to support Children’s Hospital Boston’s Optimal Weight for Life (OWL) Program and its cutting-edge childhood obesity research led by David Ludwig, MD, PhD.
New Balance Athletic Shoe, Inc. was named one of the World’s Most Ethical Companies this week by Ethisphere Magazine, a national publication dedicated to illuminating the important correlation between ethics and profit. The elite list of companies were recognized for their strong leadership in ethics and compliance, advancement of industry discourse on social and ethical issues, and positive engagement in the communities in which they operate.