NSSF

The SHOT Show's venerable symbol of hunter, dog and bull's-eye target, which has served the show well for four decades, will give way to a new, more inclusive logo that welcomes and supports all segments of the world's largest shooting, hunting and outdoor trade show. The National Shooting Sports Foundation, owner of the SHOT Show, takes pride in unveiling the new SHOT Show logo and will begin using it immediately in all advertising and communications related to the 2011 show in Las Vegas and beyond.

SHOT Show, the shooting, hunting and outdoor industry's largest trade show, smashed all-time records in its 30th year, posting new highs in attendance, exhibition space, exhibiting companies and media turnout.