Ryan Hayter

Smith Optics has named Hayter Communications as its public relations agency of record to manage all editorial outreach for the brand.

Sir Richard Branson Selects Helly Hansen to Outfit his Expedition to the World’s Deepest Ocean Trenches

New partnership carves way for integrated branding and marketing promotions

LeMond Fitness, Inc., a company focused on the design, development and distribution of premium group and indoor exercise bikes, bike trainers and data capture devices, today announced the appointment of Mark Handfelt as President, CEO and Director.

Helly Hansen announced today a three-year partnership agreement with world-renowned guiding company Mountain Madness to outfit the operation’s guides with technical apparel from head to toe through 2013.

Helly named official uniform provider of Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe Resorts

Helly Hansen to Exclusively Feature PrimaLoft® Insulation Technology Throughout its Entire FW’11 Product Line, including Outdoor, Wintersport, Sportswear and Kids Collections

2011 collection named “Best Buy” in multiple categories

New High-Inertia Technology Trainer Provides Real-Road Feel and Experience

Diamondback Fitness brings the experience of training in a studio cycling class into the home with the launch of the 910Ic, the first indoor cycle to put computer-controlled resistance at your finger tips.