ORTOVOX Teams Up with Big Mountain Skier Chris Davenport
German mountain brand partners with former world extreme skiing champion as official avalanche rescue ambassador
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Adventure Ready Brands Acquires Outdoor, Emergency Lighting Brand, LuminAID
Solar-powered product company with humanitarian mission joins portfolio of category-leading outdoor brands
Norrøna’s Winter Collection Featured in Four Prestigious Buyer’s Guides
Outside Magazine, Backcountry Magazine, Backpacker Magazine and Blister Gear Review highlight Norrøna outerwear in 2021 winter buyer’s guides
Norrøna Reveals Purpose-Built Fall 2022 Ski Collection
Storied Norwegian outdoor apparel brand expands its ski touring and freeride collections.
DPS Skis Selected as Salt Lake Tribune Top Workplace for 2021
Salt Lake City-based ski maker recognized for excellence by Utah’s leading news publication.
Backcountry Announces Colby Black as New Chief Product Officer
The outdoor retailer welcomes long-time consumer products executive.
Front Runner Outfitters Expands Off-grid Travel Accessory Collection With 20-liter Pro Water Tank
South African adventure vehicle outfitter offers mid-sized water tank to minimize required footprint on Slimline II cargo tray roof racks.
Salomon Welcomes Elite Road Runner Noah Droddy to its Athlete Team
Droddy will kick off partnership wearing Salomon shoes and apparel in the New York City Marathon on November 7.
Norrøna Adds Canadian Sales Representation to Expand North American Sales Efforts
Ryan Letchford brings proven sales experience to bolster Norrøna’s momentum in North America.
Competitive Cyclist Named Official E-Commerce Partner of L39ION of Los Angeles
Online retailer’s e-commerce platform to boost cycling team’s brand and reach