Sabine Zorell for Messe Friedrichshafen

Asia Outdoor continues to grow: The exhibition ended on 2 August 2008 with 14.35 percent more trade visitors than the previous year. A total of 9,397 visitors (2007: 8,218) from 23 countries attended the show in China for mountain and nature sports. Asia Outdoor is based on a close cooperation between Messe Friedrichshafen and the Nanjing International Exhibition Center. Last May the cooperation agreement between the two organizers was extended to the year 2013.

It’s off and running in the competition for the OutDoor INDUSTRY AWARD 2008, in its third year this year, carried out by Messe Friedrichshafen and organized by iF.

With a new logo and advertising campaign, trade fair organizer Messe Friedrichshafen and industry association European Outdoor Group (EOG) have begun a new chapter for the outdoor industry. At the end of January, a decision was made to continue holding OutDoor in Friedrichshafen until 2013, and this year there is already good reason to expect continued growth. With 646 registered exhibitors thusfar on an even larger exhibition floor, OutDoor 2008 has set its first record compared to the same time last year. The world's outdoor industry meets on the shores of Lake Constance from July 17th to 20th, 2008.

aving achieved a positive response and strong attendance, the first Asia Outdoor (23-26 August, 2006) has drawn to a close. A total of 6,743 trade visitors from China and other parts of Asia participated. "We are very pleased that Asia Outdoor has been so well accepted as a trade fair for the outdoor sport and recreation industry in Asia," declared trade show director Klaus Wellmann.