Workshop at OutDoor 2007: "The Next Generation” What Do Today's "Kids" Think about the Great Outdoors?
Friedrichshafen, Germany – Today's children and young people are tomorrow's outdoor customers. How can we appeal to kids? What do official statistics tell us? Who is this upcoming generation of young adults? What trends do they follow? How important are the great outdoors and nature to them? What language do they speak and how would they like to be addressed?