SIA

SIA Inclusion Committee Delivers Key Messages for the Industry

Frequency was one of the key driving forces in the uptick of last season’s winter sports activity

Monthly inclusion meet-ups, leadership workshops and more on tap for coming year

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Check out SIA's author page.

Check out SIA's author page.

The Snowbound Festivals directly connect SIA members with consumers

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Spoke On Behalf Of Winter Sports Industry At ITC Hearing in June

The snow sports market contracted for the first time this season as recession-conscious holiday shoppers spent fewer dollars. "According to the Census Bureau the rest of retail trade is down 11% so considering that, the snow sports market is weathering this economic downturn fairly well," said Kelly Davis SIA's Director of Research. Overall, the snow sports market declined 1.5% in total dollars compared to August through December 2007 to $1.875 billion. Hardest hit was the alpine equipment category where current model ski sales were down 17% over last season. One bright spot in the alpine equipment category was the continuation of strong sales of twin tip and fat skis (80-95mm waist width). The snowboard category declined 5% in boards, boots and bindings. Overall apparel was down 3% but snowboard apparel, shell parkas and fleece sales remained strong and another surprising increase of more than 20% in adult one-piece suits shored up the market. Accessories continued to sell well and sales were up 4%, particularly hats, gloves, and wax that many skiers and riders purchased at resort shops.