U.S. Forest Service and the Ad Council Launch a National Sweepstakes to Encourage Children to Re-Connect With Nature
In an effort to encourage tweens (ages 8-12) to spend more time in nature, the U.S. Forest Service is joining the Ad Council today to launch an interactive photo/art sweepstakes that will engage families in experiencing nature first hand. As an extension of their "Re-Connecting Kids with Nature" public service advertising (PSA) campaign, which first launched in June, the photo sweepstakes encourages tweens to head into the forest, explore and find their "other you."