Tracy Ross

Will new tech take the instructor out of instruction?

A handful of smaller snowsports brands lead the industry in greener production practices. Can everyone else catch up?

With lofty goals to be more inclusive, the outdoor industry is at a crossroads. Some say the key is lower-priced gear.

As the CEO of MPOWERD, Seungah Jeong is showing how making money and making an impact can go hand in hand.

When several high-end brands joined—and then quickly defected from—Walmart’s Premium Outdoor Store, they resurrected the question “Who is the outdoors for?”

New Zealand apparel-maker Icebreaker took a long look in the mirror to create an exhaustive Transparency Report aimed at showing its retail partners and customers what lies behind the wool.

Using discarded cell phones and solar panels in remote rainforests, Topher White is working toward making an enormous dent in deforestation and climate change.

After conquering the hardest adventure challenge on earth, Nungshi and Tashi Malik set their sights on an even greater conquest: teaching other young Indian women to break free of gender stereotypes and achieve their wildest dreams.

Alpenglow Sports owner Brendan Madigan is redefining the role of the neighborhood gear shop through his epic Mountain Festival—and making bank in the process.

The ass-busting, sheep-loving, multi-generational families who fight off coyotes, battle the Forest Service, and grapple with labor laws all to bring you your sweet merino hiking socks.