Elevator Pitch: CHROMUCH

The zero-water waste textile you've been looking for.

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.

Ride the elevator with the folks at Nan Ya Plastics Corporation, creators of the CHROMUCH fiber.

Our new CHROMUCH is the most reliable and eco-certified synthetic fiber on the market. CHROMUCH fibers are rich in color, fade-resistant and designer-friendly. Designers looking for premium and sustainable options no longer need to compromise their creative vision or the planet for textile excellence. 

ChromShield™ Technology is what protects the color of CHROMUCH fiber. A shield layer wraps around the core of a solution-dyed yarn. This ‘shield’ gives the fiber vibrant color, fade-resistance and can be customized with functional options including quick-dry, antibacterial, UV blocking or heat-retention properties, for superior, yet sustainable, performance. 

The CHROMUCH textile requires zero water to dye while still retaining pigment.Paige Boucher

CHROMUCH is solution-dyed so it uses no water in the dying process and is made of certified, recycled PET bottles. For every kilogram of CHROMUCH fiber, 77 plastic bottles are removed from our landfills and seas. Certifications include Bluesign, the Higg Index, Oeko Tex, ISO-14001, and more! 

Our innovative CHROMUCH Now program offers a selection of competitively-priced colors that are always in stock for better lead times and low MOQ, so designing with sustainable fibers is finally attainable for large and small brands.

Do you have a new product or company you want to pitch? Here’s how to do it.