Elevator Pitch | MPOWERD Luci inflatable solar light

Ride the elevator with MPOWERD CEO Seungah Jeong.

In 2012, MPOWERD was founded and the Luci light was created – an inflatable solar light with the goal of making an affordable clean energy product that people could use in any situation.

Luci taps into a source of light that’s limitless and readily available to everyone on our planet — the sun. Advancements in renewable tech have given them the means to literally put the power of the sun into a device that fits in the palm of your hand. Our business model is innovative, yet simple. More sales in the developed world allows us to lower prices for emerging markets.

People in these underserved communities can then afford to buy our lights and resell them, creating independence and jobs without disrupting existing markets or creating reliance.


To date, we have shipped millions of Luci lights to over 90 countries around the globe. With the help of 450+ NGO partners, over 1.6 million lives have been impacted in underserved communities. This has led to the removal of more than 250,000 kilotons of CO2 from the atmosphere, all because of Luci.

In light of the recent widespread disasters, we have temporarily reduced the cost of Give Luci, our program where consumers can purchase lights that go directly to NGO partners, to $7.50 (typically $14.95). With the global distribution of a well-functioning, beautifully designed, clean lighting product, I believe Luci can be the elegant solution to a complex problem.

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Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.