Necky Kayaks Looksha Elite Nabs Canoe & Kayak Reader's Choice Award

Necky Kayaks is proud to announce that the Looksha Elite kayak has been named ‘Best New Sea Kayak’ in Canoe & Kayak Magazine’s inaugural Reader’s Choice Awards.

Necky Kayaks, an industry leader in the design and development of performance kayaks, is proud to announce that its Looksha Elite kayak has been named ‘Best New Sea Kayak’ in Canoe & Kayak Magazine’s inaugural Reader’s Choice Awards.

The Reader’s Choice Awards, which will be featured in Canoe & Kayak’s 2011 Buyer’s Guide, are the end result of testing and feedback from over 3,500 Canoe & Kayak readers.

“The idea for the Reader’s Choice awards was spurred while working late one night last year on the Buyer’s Guide”, says Jim Marsh, Publisher of Canoe & Kayak. “Our readers are the world’s biggest group of paddling enthusiasts, and they are out there day-in, day-out, using every type of boat and gear imaginable. We thought, who better to choose the year’s best athletes, expeditions, and new gear?”

“We’re honored to receive this recognition for the Looksha Elite, one of the flagship kayaks in our collection,” said Sara Knies, Director of Marketing for Necky Kayaks. “Being recognized with a Reader’s Choice award is especially gratifying as it’s a validation by our consumers that our design team really hit the mark with this boat.”

A quick and efficient distance boat, the Lookshaâ„¢ Eliteâ„¢ has a long waterline and good glide on flat water, yet is built with enough rocker to pull through in windy and rough conditions. Rudder equipped, the 17-foot, 22-inch wide Lookshaâ„¢ Eliteâ„¢ tracks well and handles reassuringly in strong currents, wind chop and heavy water.

Available in both fiberglass and carbon models, the Lookshaâ„¢ Eliteâ„¢ boasts a roomy cockpit, padded thigh braces for superior handling and control, and a molded foam, touring seat with supportive back band for all day comfort. Other key features include bow and stern hatches with sealed bulkheads, the innovative SmartTrackâ„¢ foot pedal control system and reflective deck rigging for added safety.

Necky® Lookshaâ„¢ Eliteâ„¢ kayaks are currently available through authorized Necky dealers throughout the United States and Canada. For more information on Necky’s family of kayaks please visit us at, or

Necky® kayaks is part of the Johnson Outdoors family of innovative, market-leading brands. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Visit Johnson Outdoors online at ###