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Climate Activism

7 brands and retailers showing our planet some extra love

Out of all the Earth Day love notes, posts, and events, here are our favorites.


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When Earth Day rolls around, everyone’s social media feeds are flooded with tips on how to be greener and sustainable ways to celebrate Earth—all good things. But SNEWS rounded up a list of brands and organizations who stand out in loving on our planet.

1. If you bought anything online from Jones Snowboards on Sunday, every cent went to Protect Our Winters, the leading climate advocacy group for the winter sports community founded by Jeremy Jones. Those online customers also were registered for a free membership to POW.

Jeremy Jones
Jeremy Jones, founder of Jones Snowboards and Protect Our Winters.Instagram

2. Adventure Bound onthefly, the specialty retailer located in Ellicotteville, New York, has started asking volunteers to sign up and help clean debris from a section of the Great Valley Creek, where many waterfowl and fish call home as well as where people recreate.

Adventure Bound onthefly cleanup
A volunteer crew with Adventure Bound onthefly visited the Great Valley Creek in February to clean trash out of the water and off the shores.Adventure Bound onthefly

3. All month, 1% for the Planet is encouraging people to submit 360-degree videos of  their favorite places outside to raise awareness for the need to save Earth. Earlier this month, the organization broadcasted eye-catching photos and bold messages on billboards across the U.S. to drive people to learn more about the movement.

1 percent for the planet
#360fortheplanet is a social media initiative by 1% for the Planet to raise awareness of threats to the planet, such as large-scale marine die-offs caused by low oxygen levels in water.1% for the Planet

4. Gear Coop in Costa Mesa, California, is green by going blue. The specialty retailer is backing bluesign, the standard for environmental health and safety in the manufacturing of textiles. In a blog post, the retailer touts the brands sticking to those policies.

Happy Earth Day! On such a fine day, we have decided to go the extra mile and not only talk about going "green," but…

Posted by Gear Coop on Sunday, April 22, 2018

5. Last Friday, an event in Boulder—Get Wild to Save Wild put on by polar adventurer Eric Larsen—raised more than $1,000 for local nonprofits—Access Fund, Boulder Mountain Bike Alliance, a local wildlife rehabilitation facility, and POW—through a raffle and photo exhibit, and some beer and kombucha sales.

Get Wild to Save Wild
Speakers at the Get Wild to Save Wild Earth Day event included Nikki Hodgson, of OIA; Rebecca Boozan, of Paradox Sports; photographer Court Whelan; and Erik Murdock, of the Access Fund.Katie Davis

6. A team of National Parks Conservation Alliance advocates, including junior rangers and their parents, took to the beaches for the annual Coast Cleanup in Olympic National Park.

This #EarthDay weekend, park advocates took to the beaches for our annual Coast Cleanup in Olympic National Park!…

Posted by National Parks Conservation Association on Sunday, April 22, 2018

7. Oboz Footwear in partnership with Trees for the Future plants a tree for every shoe sold. So far, they’ve planted 1,639,392 trees. Every day is Earth Day for Oboz.

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Oboz partners with Trees for the Future to plant a tree for every shoe sold.Oboz Footwear