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Brand Learning

OIA Outdoor University: Listen to ‘Implementing Successful Local Events’

The SNEWS Retail College invites you to listen to a valuable webinar class on Implementing Successful Local Events, organized by the OIA Outdoor University, and free to all SNEWS subscribers.

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Coral Darby, owner and founder of Darby Communications, hosted a webinar classroom, “Implementing Successful Local Events,” on April 14, 2010, at 2 p.m. MST. The Outdoor University is an affiliate of the SNEWS® Retail College, and as such, this class is open to all OIA members and SNEWS subscribers for free.

Getting involved locally is good for the community and good for your bottom line, but there are lots of unknowns along the way. Darby will offer suggestions on how to successfully host your own event and make the most of sponsored events. In addition, she’ll offer tips on:

  • How to set objectives and expectations for the event
  • How to market the event
  • How to engage your staff and vendors before, during and after the event

Darby will also offer valuable audit tools during the session, so attendees will also be able to best assess their investment and plan for the future.

If you are not an OIA member, you can still register for class without having to pony up $99. As a SNEWS subscriber, you are able to participate in any Outdoor University program for free. Simply email and we’ll get a registration form emailed back right away.

Want all your staff to be able to participate in the Outdoor University / SNEWS® Retail College webinar series? Just have them register for SNEWS and they are automatically enrolled in the SNEWS Retail College — registration is free! Simply share the following URL with all your friends and store employees:

Upcoming 2010 Outdoor University / SNEWS® Retail College webinar classes (all begin at 2 p.m. MST):

May 12 – Growing Outdoor Participation…and Your Customer Base

Guest Instructor: Mark McKnight, e-commerce and marketing director, Rock/Creek

June 9 – Branching Out Without Losing Your Roots

Guest Instructor: Jennifer Mull, CEO, Backwoods

July 14 – Converting to a New POS System

Guest Instructor: Lisa Hollenbeck, VP and merchandise manager, The Alpine Shop

August 18 The Evolving Role of the Independent Rep

Guest Instructor: Brad Werntz, Pemba Serves

September 8 The Art of Feng Shui in Specialty Retail

Guest Instructor: Beth Cochran, owner and founder, What’s UP PR

October 13 — Marketing Your Locally Owned Business

Guest Instructor: Rod Johnson, president, Midwest Mountaineering

November 10 – How to Form a Key Vendor Marketing Alliance

Guest Instructor: John Mead, president, Adventure 16

December 8 – Working With, Not Against Big Boxes

Guest Instructor: Darren Bush, owner, Rutabaga Paddle Sports