Brands

Retail College: How to sell backpacks

This new FREE course will empower retailers with the tools and knowledge to sell more backpacks.


Almost every adventure starts with a backpack, making it one of the key categories in any retail shop. And selling packs successfully (and responsibly) requires deep technical knowledge of features, fitting, and use. Our free online course will help any sales associate—seasoned veterans or fresh new hires—hone their pack knowledge and lock in more sales in this technical category.

To create this course, we partnered with Chris Casserly of Outdoor Gear Exchange. With his expert input, we’ve developed a course full of actionable tips and tricks that you can start implementing immediately in your store’s backpacks department.

In a special video lesson, retail rock star Malcolm Daly breaks down the category and offers his hard-won lessons on the art of pack fitting. And merchandising expert Jordan Martindell offers tips on how to fashion smart pack displays.

You’ll also learn:

  • How to engage your customer and ask the right questions
  • The fundamentals of pack architectures, features, materials, and suspension systems

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop). 

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Portable Power

How to Sell Footwear 

How to Sell Backpacks 

How to Sell Sports Bras 

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles

How to Sell Sleeping Bags

If you’re a brand interested in sponsoring a new course category, please reach out to Casey Vandenoever at cvandenoever@aimmedia.com.