Get educated on outdoor gear with Retail College

“What’s the difference between a canister and liquid fuel stove? Will that battery pack charge my iPad? Can I wear merino wool in the summer?”

Customers come to specialty outdoor retail with a lot of questions and your floor staff should be ready with the answers. Knowing the science and innovations behind the latest gear connects the customer to the right products. That not only helps close the sale, but keeps satisfied customers coming back for more advice and purchases.

SNEWS Retail College is here to help educate your team. Whether you have a new employee or veterans who need to get up to speed on the latest tech, these custom pieces cover all the angles of category and teach how to sell it.

Check out some of categories below:

Outdoor and Travel Underwear

No reason to blush when selling underwear at outdoor retail. Learn how to sell this important technical layer.

Portable Power

More consumer electronics are heading outdoors, and portable power sales at outdoor retail are on the rise. Find out how to sell the category.

Merino Wool for Summer

Help bust the myth. Merino wool socks and apparel can be top performers for your customers in the summer, too.

Sun-Protective Clothing

Teach your customers how to shield themselves from harmful rays by upgrading their apparel — their first line of defense — to UPF-rated sun-protective wear.

Backcountry Camp Stoves and Cookware

Do your backpacking customers eat to live, or live to eat? Read this SNEWS Retail College to learn which stove and cookware they need to be happy and well fed campers in the backcountry.

Insulated Bottles and Food Containers

With many outdoor adventures getting shortened in today’s fast-paced world, food and drink prep for a trip is shifting to the home kitchen.

Interested in helping sponsor our next Retail College? Contact our SNEWS sales team at snewssales@aimmedia.com or 303-253-6404.