How to Sell: Insulation

Be it jackets, sleeping bags, clothing or accessories, when it comes to providing warmth for your customers, knowing what insulation to guide them to is key. Fleece, wool, synthetic and down can all do the trick, but each have particular strengths and weaknesses. That’s where this chapter of the SNEWS® Retail College comes in. SNEWS® helps you break down the differences so your sales team can lead consumers to their best source of warmth.

Choosing the right insulation for the customer has a lot to do with the person’s intended activity and the environment they will be in. Even at the same temperature, insulation needed for an outdoor winter run is different than insulation needed for sitting around camp. If you understand the way people lose heat, what activity they are pursuing and where, you’ll be set to match them to the right insulation. With this How To Sell guide, your team will not only be in the know, they’ll be able to correctly advise your customers on which insulations will be best for them. Click on the image to the right or simply click here to access the easy-to-read digital flip training guide to selling Insulation, written by SNEWS Senior Writer David Clucas.

A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops in late October 2011, and it is one in a series of special Retail College How To Sell chapters the SNEWS team will be producing through the rest of the year.

If you would like to have your store’s name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future “How To Sell” guide, contact our sales manager, Elizabeth Averbeck at eaverbeck@aimmedia.com.