How to Sell: Sleeping Bags

If there’s one thing all outdoor adventurers need it’s the right sleeping bag to keep them warm, comfortable and happy when tucked in. That’s where this chapter of the SNEWS® Retail College comes in. Filled with all the basics about sleeping bag construction and insulation choices, it’ll make every salesperson feel more confident when he or she is standing in front of the sleeping bag display with customers.

Insulation, construction, temperature, shape, and size all lead to finding the perfect bag for the customer. Get out the bag with a sleeping pad and encourage trial slumbers.

From insulation fill choices to the shape and construction of a sleeping bag, helping your customer select the best sleeping system for them is not as hard as it might seem with our how to sell guidance. Click on the image to the right or simply click here to access the easy-to-read digital flip training guide to selling sleeping bags, written by SNEWS President, Michael Hodgson.

A printed version of this digital flipbook was mailed to more than 1,000 specialty retail shops in late September 2011, and it is one in a series of special Retail College “How To Sell” chapters the SNEWS team will be producing through the rest of the year.

If you would like to have your store’s name added to our mailing list to receive future training chapters, or if you are a manufacturer and would like to find out how you can work with SNEWS in producing a future “How To Sell” guide, contact our sales manager, Elizabeth Averbeck at eaverbeck@aimmedia.com.