OIA Outdoor University: How to Form a Key Vendor Marketing Alliance

On Wednesday, November 10, John Mead, president of Adventure 16, will lead a webinar to show how he and his team combined business objectives with a host of key vendors to make a stronger marketing stand than they ever could have acting independently by branding together.  All Outdoor University webinar classrooms are scheduled from 2 to 3 p.m. MST.

The Key Vendor Alliance program Mead and the A16 team created in 1997 set a new industry standard for the way retailers and their most meaningful vendors work together to build their brands in the eyes and minds of customers. During the Outdoor University workshop, Mead will share systems and practices A16 has used to develop a synergistic marketing program with 11 of its key vendors. Attendees will learn how to create sustainable methods to effectively and efficiently leverage retail marketing messages alongside important vendor brands.

Programs by the Outdoor University, an affiliate of the SNEWS Retail College, are free to all OIA membersand SNEWS Retail College subscribers, and $99 otherwise. To receive your SNEWS subscriber free registration form, send an email to oureg@snewsnet.com.

Want all your staff to be able to participate in the Outdoor University/SNEWS Retail College webinar series? Just have them register for SNEWS and they are automatically enrolled in the SNEWS Retail College — registration is free! Simply share the following URL with all your friends and store employees: https://www.outsidebusinessjournal.com/SNEWSFreebie/OURetailCollege.html

Upcoming 2010 Outdoor University/SNEWS Retail College webinar classes (all begin at 2 p.m. MST):

December 8 – Working With, Not Against Big Boxes

Guest Instructor: Darren Bush, owner, Rutabaga Paddle Sports