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Retail Learning

OIA Outdoor University: Turning Shoppers into Buyers

First they shop and then they buy! How to make money today! If you want your best customers to buy your products you have to motivate them to shop.


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First they shop and then they buy! How to make money today! If you want your best customers to buy your products you have to motivate them to shop.

Turning Shoppers into Buyers is for retailers who want to take information about what is selling, what your customers are thinking and turn the information into increasing sales and greater profits.

Based on millions of transactions and thousands of consumer interviews, Leisure Trends Group has the most robust information in the world on your customers. We will show you:

  • How to drive traffic
  • How to make sure you have what your customers want/need
  • How inventory can be reduced while you increase sales
  • How to incorporate this information into your marketing, merchandising, buying and profit plan

Outdoor University, an affiliate of the SNEWS Retail College, programs are free to all OIA members and SNEWS Retail College subscribers and $99 otherwise. To view the recorded Turning Shoppers into Buyers Webinar, please click here.