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Retail Learning

Retail College: How to sell insulation

This new FREE course will empower retailers with the tools and knowledge to sell more insulated apparel.


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Regardless of where your store is located, there’s huge potential to make selling insulating layers a thriving category. Whether it’s a lightweight jacket for getting groceries or walking the dog when the temps dip to an expedition-weight down suit and everything in between, insulation isn’t restricted to winter in snowy states. With SNEWS’ Retail College: How to Sell Insulation online course, sales associates will dive into the pros and cons of different insulation types and weights, constructions, and uses. So whether it’s a cozy calf-length puffy or a lightly insulated running jacket, you’ll learn the ins and outs of selling this category.

To create this course, we partnered with Esther Kopf of Pine Needle Mountaineering. With her expert input, we’ve developed a course full of actionable tips and tricks that you can start implementing immediately in your store’s apparel department.

In a special video lesson, retail rock star Malcolm Daly breaks down this complicated category and offers his hard-won lessons on conveying need-to-know info to customers. And merchandising expert Jordan Martindell offers tips on how to fashion smart displays.

You’ll also learn:

  • How to engage your customer and ask the right questions
  • The fundamentals of insulation anatomy and how each type works
  • How to sell the benefits of different types of insulation

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop.).

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Portable Power

How to Sell Footwear

How to Sell Backpacks

How to Sell Sports Bras

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles

How to Sell Sleeping Bags

If you’re a brand interested in sponsoring a new course category, please reach out to Casey Vandenoever at cvandenoever@aimmedia.com.