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Retail Learning

Retail College: How to sell sleeping bags

This new FREE course will empower retailers with the tools and knowledge to sell more sleeping bags.


Mummy, rectangular, ultralight, synthetic, down, water-repellent down, full zip, no zip, and the list of sleeping bag options continues. It’s no wonder why customers’ heads spin when starting a sleeping bag search, which poses a substantial opportunity to connect with your shop. With SNEWS’ Retail College: How to Sell Sleeping Bags online course, sales associates will dive into the sleeping bag styles, pros and cons of different insulations, decipher temperature ratings, and get tips on how to direct consumers to what they need. With this course you’ll learn the ins and outs of closing a sleeping bag sale.

To create this course, we partnered with Mike Grobicki of Alpenglow Sports. With his expert input, we’ve developed a course full of actionable tips and tricks that you can start implementing immediately in your store’s sleeping bag department.

In a special video lesson, retail rock star Malcolm Daly drops some pro tips on how to help customers understand R-Values and the importance of matching your sleeping bag to your sleeping pad.

You’ll also learn:

  • How to engage your customer and ask the right questions
  • What makes effective water treatment and basic filtration science
  • The pros and cons of different types of devices

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop.).

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Portable Power

How to Sell Footwear

How to Sell Backpacks

How to Sell Sports Bras

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles

How to Sell Sleeping Bags

If you’re a brand interested in sponsoring a new course category, please reach out to Casey Vandenoever at cvandenoever@aimmedia.com.