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Retail Learning

Retail College: How to sell sports bras

This new FREE course will empower retailers with the tools and knowledge to sell more insulated apparel.


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Selling sports bras can be thought of as a women-only sell, but it doesn’t have to be a mythological category in an outdoor shop that some floor warriors shy away from. With SNEWS’ Retail College: How to Sell Sports Bras online course, sales associates will dive into the architecture, support, and functionality of different sports bras, and how to sell them in a comfortable, sensitive way. Whether it’s a quick session at the gym, or a first triathlon, it’s important to equip athletes and adventurers with maximum support to help them achieve their fitness goals in comfort. Learn the ins and outs of selling this category.

To create this course, we partnered with Hannah Spencer of Pack Rat Outdoor Center.  With her expert input, we’ve developed a course full of actionable tips and tricks that you can start implementing immediately in your store’s apparel department.

In a special video lesson, retail rock star Malcolm Daly shares his unusual expertise in the sports bra category and how as he says “an old white dude like me” can effectively sell outdoor intimates. And merchandising expert Jordan Martindell offers tips on how to fashion smart displays.

You’ll also learn:

  • How to engage your customer and ask the right questions
  • The fundamentals of sports bra anatomy and how each type works including levels of support, bra architecture, styles, and materials
  • How to fit sports bras
  • How to teach your customers to care for their purchase

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop.).

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Portable Power

How to Sell Footwear

How to Sell Backpacks

How to Sell Sports Bras

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles

How to Sell Sleeping Bags

If you’re a brand interested in sponsoring a new course category, please reach out to Casey Vandenoever at cvandenoever@aimmedia.com.

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