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Retail Learning

Retail College: How to sell trekking poles

This new FREE course will empower retailers with the tools and knowledge to sell more trekking poles.


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Whether they’re used to help reduce knee pain while hiking downhill, add balance while trekking, or to pitch an ultralight tent, trekking poles can be a great addition to a hiker’s gear closet. But there’s more to the category than ensuring he has the right length pole. With SNEWS’ Retail College: How to Sell Trekking Poles online course, sales associates will dive into proper fit and adjustability, pole material, and the pros and cons of one pole versus two. With this course you’ll learn the ins and outs of helping customers find the right pole—or poles—for them.

To create this course, we partnered with Chris Casserly, department manager of packs and camping at Outdoor Gear Exchange.

And in a special video lesson, retail rock star Malcolm Daly explains the epic fall and resulting amputation that made him a huge advocate for trekking poles.

You’ll also learn:

  • How to engage your customer and ask the right questions
  • Understanding the benefits and uses of trekking poles
  • Differentiating pole materials and styles
  • Understanding the benefits of key features

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop).

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Sleeping Bags

How to Sell Footwear

How to Sell Backpacks

How to Sell Portable Power

How to Sell Sports Bras

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles & Hydration

If you’re a brand interested in sponsoring a new course category, please reach out to Casey Vandenoever at cvandenoever@aimmedia.com.