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Retail Learning

Retail College: How to sell water bottles

This new FREE course will empower retailers with the tools and knowledge to sell more water bottles.


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From wide- and narrow-mouth, and plastic or stainless steel, to insulated or not, there are so many options when it comes to water bottles. And, often, there’s a paralysis of choice when it comes to customers trying to find a new one. With SNEWS’ Retail College: How to Sell Water Bottles online course, sales associates will dive into the types of water bottles, the pros and cons of each style, get tips on how to direct consumers to what they need, and more. Regardless of how many bottles you sell, with this course you’ll learn the ins and outs of closing a water-bottle sale.

To create this course, we partnered with Marc Pearson of Idaho Mountain Touring With his expert input, we’ve developed a course full of actionable tips and tricks that you can start implementing immediately in your store’s accessory department.

In a special video lesson, retail rock star Malcolm Daly reminisces about drinking out of his pee bottle and drops some tips on how to guide customers through today’s array of bottle choices. And merchandising expert Jordan Martindell offers tips on how to fashion smart displays.

You’ll also learn:

  • How to engage your customer and ask the right questions
  • Understanding different materials and construction methods
  • How to create unique water bottle displays

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop.).

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Portable Power

How to Sell Footwear

How to Sell Backpacks

How to Sell Sports Bras

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles

How to Sell Sleeping Bags

If you’re a brand interested in sponsoring a new course category, please reach out to Casey Vandenoever at cvandenoever@aimmedia.com.