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Retail Learning

Retail College: How to sell water treatment

This new FREE course will empower retailers with the tools and knowledge to sell more water treatment devices.


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The last thing you (or your customers) want is to get a water-borne illness during or after a great adventure, so understanding the various types of backcountry water treatment devices critical. With SNEWS’ Retail College: How to Sell Water Treatment online course, sales associates will dive into the different types of water filtration and purification methods, the pros and cons of each, with tips to help customers find what’s best for them. So no matter if he’s going on an international trip, or heading out for a weekend excursion, with this course you’ll learn the ins and outs of selling this category.

To create this course, we partnered with Christian Baumeister of Sunlight Sports. With his expert input, we’ve developed a course full of actionable tips and tricks that you can start implementing immediately in your store’s accessories department.

In a special video lesson, retail rock star Malcolm Daly drops some pro tips on how to talk to your customers about water treatment and help them understand some of the dos and don’ts of backcountry water.

You’ll also learn:

  • How to engage your customer and ask the right questions
  • What makes effective water treatment and basic filtration science
  • The pros and cons of different types of devices

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop.).

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Portable Power

How to Sell Footwear

How to Sell Backpacks

How to Sell Sports Bras

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles

How to Sell Sleeping Bags

If you’re a brand interested in sponsoring a new course category, please reach out to Casey Vandenoever at cvandenoever@aimmedia.com.