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Obituaries

Remembering Patricia Rojas-Ungar

Rojas-Ungar, who had served as OIA’s vice president of government affairs, died Aug. 26 at the age of 47.


Patricia Rojas-Ungar, former vice president of government affairs for Outdoor Industry Association, died in Washington, D.C., on Aug. 26. She was 47.

The long-time government affairs executive and devoted wife and mother was a “passionate and inspiring advocate for the outdoors and our members and she will be sorely missed,” OIA wrote in its tribute earlier this week.

Alma Patricia Rojas-Ungar was born Dec. 2, 1973, in Ciudad Juarez, Mexico, to Elvira Guerra and Jaime Rojas. She earned a bachelor’s degree in psychology from the University of Texas at Austin in 1996 and a master’s degree in social work from the University of Houston in 2001.

Rojas-Ungar spent 20 years in lobbying and government affairs, “where she advocated on behalf of issues close to her heart,” OIA wrote. She served as vice president of public affairs at the U.S. Travel Association before joining OIA in October 2018. She left OIA last summer to become a vice president at Strategic Marketing Innovations Inc.

“During her time at OIA, Patricia brought a clear passion for advocacy to work every day, and it’s no wonder she was recognized by her colleagues in D.C. as a top lobbyist,” said Rich Harper, OIA’s director of government affairs.

Donations in Patricia’s memory can be made to a GoFundMe to support her children and to the UN Refugee Agency

Read Rojas-Ungar’s full obituary here.