Living coral is 2019's hottest color

Here are seven brands already using the shade.

Pantone Living Coral
Living Coral is the 2019 Color of the Year.Pantone

Immersion in social media and technology is taking a toll on us and the Pantone Color Institute believes that a vibrant yet mellow color will bring us all a little more joy.

The world’s self-proclaimed color gurus have declared Living Coral the color of the year for 2019. Its “animating and life-affirming coral hue with a golden undertone” emits aspects of color found in nature and embodies our desire for playful expression. Cue ocean sunset or a sea saltwater fish.

“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” Pantone Color Institute Executive Director Leatrice Eiseman said in a statement. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.” 

The color isn’t just selected at random. Pantone bases the choice on seasonal trend forecasts, color psychology, and color consulting, which means we’ll likely see more outdoor brands incorporating it into their design strategies.

7 brands already using coral

Patagonia Better Sweater

Patagonia’s Women’s Better Sweater in “Tomato”

Petzl's MYO headlamp

Petzl’s MYO headlamp

Marmot PreCip Jacket

Marmot’s Women’s PreCip Jacket in “Living Coral”

Oakley O Frame goggles

Oakley O Frame 2.0 XM Snow Goggles in “Prismatic Coral Iron”

Burton bib

Women’s Burton [ak] GORE-TEX 3L Kimmy Bib Pant in “Hot Sauce”

Torrent trail shoes

HOKA ONE ONE Women’s Torrent trail shoes in “Love Potion/Dress Blues”

SMITH Quantum helmet

SMITH Quantum snow helmet in “Sunburst – Black”