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Barrabes.com tries new worldwide marketing tact

SNEWS received dozens of emails from subscribers, as well as an announcement ourselves, since we're registered on the Barrabes.com site, heralding a new program from Barrabes.com.


SNEWS received dozens of emails from subscribers, as well as an announcement ourselves, since we’re registered on the Barrabes.com site, heralding a new program from Barrabes.com. The statement reads:

SNEWS View: Open minded? How about openly clueless? For Barrabes.com to have the temerity to attempt to position the company as a white knight fighting all that is evil and overpriced on behalf of consumers in the worldwide market is absurd. Perhaps if the entire world was one economy, the argument would hold water, but as it stands, the Barrabes.com claim floats about as well as a sieve. Reading between the lines, it appears that the Barrabes.com team is feeling the pinch from the “best brands in mountaineering equipment in the world” tightening their distribution policies to protect retailers in the United States and we couldn’t be happier. Haglofs most likely placed its trust in Barrabes to distribute its brand directly into the United States since the company doesn’t have a presence here currently and this is as cheap a way as any to gain some notoriety. Of course, we presume Haglofs realizes that by taking this strategy, it has likely eliminated any possibility that a U.S. retailer will ever wish to carry the brand should the company choose to explore other distribution channels here.