Bite Footwear has signed on to become a sponsor of Phil Oren’s FitSystem. Oren has spent more than 17 years researching the biomechanics and physiology of feet and is very well known for his FitSystem program, which trains retailers about proper and professional footwear fitting. Oren is slated to conduct 18 two-day workshops across the United States this year. Bite joins an impressive list of sponsors, including AKU, Asolo, Backpacker magazine, Brannock, Black Diamond, Danner, Dunham, Garmont, Gore-Tex, Granger’s, Heat Factory, La Sportiva, Leki, Lowa, Dr. Ray McClanahan, Merrell, Montrail, Mountain Hardwear, Nikwax, Outdoor Retailer, Outlast, Tecnica, Vasque, Vibram, Spyroflex, Zamberlan, Superfeet, and Wigwam.
SNEWS View: This is a nice feather in the cap for Bite as you can’t just walk up to Oren and say, “Hey, I want to sponsor your program and now you get to endorse me.” While money does change hands, Oren must approve of all of his sponsors’ products as he promotes them in his FitSystem program. Bite got Oren’s attention with the company’s Orthosport style of sandals that feature removable insoles, meaning the sandals can accommodate over-the-counter, or custom, orthotics. Some of the SNEWS team has attended Oren’s clinics and they are, quite simply, awesome! Take one look at Oren’s feet, which are (sorry Phil) disgusting and proudly displayed at every clinic, and you begin to see why Oren is so focused on ensuring retailers can properly fit footwear. For more information on FitSystem, go to www.fitsystembyphiloren.com