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Black-owned outdoor business spotlight: ROCKDEEP

This Virginia-based footwear and apparel company offers high-quality, stylish, comfortable products at an affordable price.


Owner: Rocky Parrish

Year founded: 2013

What we do

ROCKDEEP sells outdoor and athletic footwear and apparel, including hiking, running, and trail running shoes, winter boots, joggers, shorts, hoodies, and winter jackets. Our core mission is to provide quality, function, and style at an affordable price.

What makes us special in the outdoor industry?

As a small company (based in Alexandria, Virginia), we don’t have the luxury of making products that aren’t comfortable the first time you wear them. If bigger companies make shoes that end up hurting your feet, you will give them another chance and maybe even several chances. We literally only get one chance to impress every customer.

We differentiate ourselves by providing outdoor footwear which isn’t boring, and catches the eye, but also looks and feels good and is made of high-quality materials. We will proudly put our products up against anyone else in the industry and come out on top.