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Did you hear?… Smartwool unveiled new booth at OR

SmartWool unveiled its new booth at the Outdoor Retailer show with steel cables coming out the top that we were told were supposed to resemble a loom.


SmartWool unveiled its new booth at the Outdoor Retailer show with steel cables coming out the top that we were told were supposed to resemble a loom. Cute, although we didn’t see the loom stuff. All that aside, the booth is still cool: The floor in the center is a stylized map of the world with the little SmartWool man dressed in country-appropriate customs on the countries where the brand is sold. Made for a great comparison game between visitors and staff to determine which was the favorite little man. (The Canadian hockey player was pretty cool, as was the German with a beer stein.)