News

Did you hear?… SRAM Corporation purchases RockShox Inc.

SRAM Corporation, a Chicago, Ill.-based bicycle component company, has stepped in to purchase near-bankrupt RockShox Inc. of Colorado Springs, Col.


SRAM Corporation, a Chicago, Ill.-based bicycle component company, has stepped in to purchase near-bankrupt RockShox Inc. of Colorado Springs, Col. The deal is expected to close by mid-March. Integration of RockShox into the SRAM company will be completed by June with details to be announced at that time. Until then, customer service and order fulfillment will continue to be handled separately through each company’s office.