The Redfeather Snowshoes board of directors has promoted Allan Kettlehut to president and chief executive officer. Prior to assuming the new leadership role, Kettlehut was the company’s general manager and director of operations. According to the company, it was Kettlehut who was responsible for the company realizing a 20-plus percent growth from 2000 to 2001. “Redfeather plans to aggressively pursue a leadership position in the snowshoe industry and will not look sideways at the competition,” says Kettlehut. SNEWS® View: Interesting quote but, in reality, if Kettlehut does look sideways, he’ll see only white snow, since his main competitors, Tubbs and Atlas, are running well in front and are in fact almost out of sight.