Expose yourself: Educational visual merchandising programs at ORSM 2013

Merchandising education at ORSM 2013

Be in the know at ORSM 2013, and attend one of the following events:

• SNEWS/Outdoor Retailer Merchandising Tours

Kick off your merchandising inspiration by joining a merchandising tour at Outdoor Retailer Summer Market, led by Robin Enright, SNEWS merchandising editor and founder of Merchandising Matters. Enright scours the show floor looking for merchandising elements done right before leading you on an visually educational journey through ORSM. Details to be explored and discussed include use of:

  • color
  • texture
  • display and props
  • lighting
  • signage and graphics
  • story telling

Tours will be held on Thursday at 11 a.m. and 2 p.m. and last approximately one hour. Merchandising tours are open to all, but do require pre-registration. Tours are sponsored by SNEWS and Outdoor Retailer.

Reserve your spot by emailing

Shoes from Brooks at Outdoor Retailer Winter Market
Acorn at ORWM
Mountain Khakis at Winter Market
Mountain Khakis at Winter Market

• Seminar: Visual Merchandising is a Seduction: How Sexy Are You?

Enright also will be delivering a seminar titled, “Visual Merchandising is a Seduction: How Sexy Are You?” at ORSM on Friday, Aug. 12, from 12 to 1pm at the Salt Lake Marriott Downtown at City Creek.

Join Enright on a visual journey through interiors, windows and displays that compel customers to stop and explore and learn how you can adapt this experience into your own environment. No vanilla, cookie-cutter display or one-size-fits-all space allowed! This session is part of Outdoor Industry Association’s Outdoor University at Outdoor Retailer educational seminars and is free to everyone.

And while we are talking merchandising excellence, please let us know if you think your booth design might have what it takes to make it to the BOB podium by sending an email alert before OR to merchandising editor, Robin Enright, at

Robin Enright is the founder of Merchandising Matters which provides visual merchandising and marketing support to the outdoor retail industry.