Fitness Movin' & Shakin': Bladez, Todd Keller, Lyon Alizna, Precor, Life Fitness, 2nd Wind

Bladez hires rep, Todd Keller at ESB Tanning, Lyon Alizna with Avanti, Precor's Domingo promoted, Life Fitness gets new marketing head, 2nd Wind opens first Chicago-area stores.

For the week of Aug. 2-7

Bladez has hired a Midwest regional sales manager, Britton Kelly. Kelly comes to Bladez with more than a decade in specialty fitness retail…. Todd Keller, formerly of Body-Solid, is now the central region manager for ESB Tanning Systems…. Precor has recently named Larry Domingo as director of sales. He formerly oversaw commercial sales. Formerly with TKO, Bob Harms is now working in sales for Precor….

Lyon Alizna is now the national commercial sales manager for Avanti Fitness. Alizna has also moved to Australia where Avanti is based to be at the headquarters for the compact cardio gyms company. Alizna was formerly sales manager for TuffStuff…. Life Fitness has hired Mark McCleary as vice president, marketing and product management…. 2nd Wind Exercise has opened the first of its Chicago-area stores, opening the doors on seven on Aug. 1. The company plans to more than double that number by year’s end.