Health & Fitness Business 2010: Exhibitors and retailers back at co-located show, SNEWS TV launches

A month away, the Health & Fitness Business Expo preps for its first co-location with Interbike in Las Vegas Sept. 22-23 – with more exhibitors and full access to the Interbike halls and education. Plus, SNEWS TV launches!

Less than four weeks before the first Health & Fitness Business Expo co-located with Interbike in Las Vegas, the good news is exhibitors in the HFB specific hall have now grown beyond the number represented last year.

As of Aug. 27, exhibitors totaled 72 individual companies at the Sept. 22-23 show – compared to 65 a year ago. Baby steps, we know, but at SNEWS® we have heard from many exhibitors and retailers who seem quite excited and upbeat about the combined event.

The second piece of good news is that the many thousands of retail buyers who flood Interbike (Sept. 22-24, with “demo days” Sept. 20-21 for trying all the gear off-site) will have full access to the fitness hall: So far, per show management, there is a total of 15,500 pre-registered buyers from more than 3,500 unique businesses representing 60 countries. Compare that to 375 buyers at last year’s HFB show representing only 197 separate businesses.

“We have encouraged the thousands of retailers that attend Interbike to come and experience HFB and explore new product opportunities for their stores,” said Andy Tompkins, show director of Nielsen Expositions, which owns both shows. “Based on the fact that 27 percent of these stores already sell fitness equipment, we expect to deliver a high quality, international buying audience to the over 100 brands participating at HFB this year.”

The HFB floor was expanded to accommodate additional interest and is only feet from the Interbike floor, both in the Sands Expo and Convention Center (see illustration).

HFB exhibitors now include a number who have not shown up at recent years or at least last year, including Precor, True Fitness, Vision Fitness, BH Fitness, Diamondback, Octane, Powertec and PaceMaster. New exhibitors include Waters Fitness and Treadmill Doctor. Loyal exhibitors such as SportsArt, LeMond Fitness and Body-Solid will be there too, Tompkins said. Click here to see an updated list of exhibitors.

“We are thrilled to see the positive response from the retail fitness community for HFB 2010,” Tompkins said.

With access to the entire Interbike floor (another 1,100 brands) fitness retail buyers should also have a chance to explore new options, including nutrition (such as Odwalla and PowerBar), hydration (CamelBak and Hydrapak), watches and heart-rate monitors (Polar and Suunto) and apparel or other accessories. To see the list of Interbike exhibitors, click here

>> SNEWS Hub — SNEWS will of course hold down the fort in its annual Community Hub where tables and chairs can help you meet and network with others or sit down for a chat with SNEWS.

>> SNEWS TV ( will be filming all around both shows – so keep your eyes open since you may end up on camera. Some production and interviews will also occur in the Community Hub. Sponsorships are still available. If interested, email .

>> A new dealers association – Fitness Industry Dealers Association, or FIDA – will hold an informational town hall meeting the second show day, Thursday, Sept. 23, at noon, in the Hub. The retail-centric group will be managed by the NSGA and is supported by SNEWS. Founding board members include David Burrus, Fitness Gallery, Merriam, Kan.; Mark Jeffrey, Fitness Depot, Toronto, Ontario, Canada; Albert Kessler, HEST Fitness, Corpus Christi, Texas; David Kutler, Body Basics Fitness Equipment, Omaha, Neb.; Rodney Rice Jr., Fitness Expo, Metairie, La.; Dave Sheriff, HealthStyles Exercise Equipment, Glenwood Springs, Colo.; and Ron Wilkins, Wilkins Fitness, Charleston, S.C. Click here to read a July 19, 2010, SNEWS story about the launch of FIDA, its board and its goals

With show management already having announced it is looking to move Interbike ( to earlier dates in August, the partnership between Interbike and HFB ( could become stronger. The fitness industry has indicated in past surveys that the September dates are too late.

“We are very excited for the cycling industry to connect with the retail fitness community,” said Tompkins. “Since they both serve consumers leading active and healthy lifestyles, we believe there is a lot of synergy, and it will be exciting to see what partnerships and opportunities develop.”

Show hours are 9 a.m. to 6 p.m. each day.

To see the full schedule of events and seminars – all open to HFB attendees – click here

If you have product introductions or show events, please email SNEWS by Sept. 3 at .

If you have any comments or questions about the show or any events, feel email

To see any past or current SNEW stories on the show, as well as results from any SNEWS surveys about the show, click hereand scroll to the Health & Fitness Business section.

–Therese Iknoian